In the unreal world of the diplopolititary, language -- words-- are brazenly subtle at times and often convey a smokescreen of sorts for the actual actions and activities acted out - the very mirror opposite of walking the walk and talking the talk.
Essentially - consider:
44's admin and their new unimproved Nat'l Sec Strat makes use of not using certain terms while actually plotting preps to enrage enemies without ever breathing any enemy related nomenclature.
Yet at the same incredible instant, scantily clad hotties are escorted into combat zones to get the troops all het up, intolerant enemies may soon face the fruits of the biz end of Don't ask - Don't tell while Great Satan racks up record numbers of enemies vaporized without trial, appeal or even a whisper of a warning.
"Concealing or disguising one's beliefs, convictions, ideas, feelings, opinions, and/or strategies at a time of eminent danger, whether now or later in time, to save oneself from physical and/or mental injury." A one-word translation would be "Dissimulation."
Great Satan has a similar def, bay bee.